When it comes to your business, you’ve perfected wearing many hats and having to be the one who gets everything done. As an entrepreneur or small business owner, you’ve invested lots of time working in your business, to get it to where it is today. But, the question quickly becomes, what can you do today, to get your business where you need it to be tomorrow?
In other words, how do you shift from working in your business to working on your business? And, the answer to this question may be simpler than you think!
Do what you love. Outsource the rest.
Perhaps writing comes easy to you and you feel the most in your element when you are writing emails to clients or writing new text for your website. Or, instead, creating the business strategy and networking with vendors is what really gets you excited each day. No matter what it is that you love to do within your business, find it and maximize how often you get to do it. The more you are able to do the work you love, the farther you will be able to take your business and the more you will be able to achieve without burning out.
Many entrepreneurs get caught in the trap of believing that they can do it all, on their own without help. Or, that getting help is too expensive. The key is to delegate, automate and outsource as quickly and as often in your business as possible. Once you have identified the areas that you enjoy doing and those that you excel in, then you must address the other areas of your business. Those areas that you dread having to do or those that may slow down your productivity.
Posting on social media, generating invoices for clients, arranging sales meetings, or managing the day-to-day business operations, could all be outsourceable areas within your business. With over 56 million freelance workers in America alone, the available pool of experienced and affordable talent is quickly growing every year. So, why not leverage this amazing resource to get more work done, in less time, for a fraction of the cost?
This way you can make that critical transition from working in your business (doing many of those tasks you don’t like doing) to being able to do what you love and work on your business.
When you do what you love and outsource the rest, you’re able to achieve:
If you’re able to focus on those tasks that you truly enjoy, you’ll be more efficient, get more done, at a higher quality since you can hone in on a few tasks as opposed to spreading yourself thin.
Without having to solely rely on yourself to get all of the work done, you can begin to automate your business and reach more customers. When your business is able to operate on its own, you’ll be able to devote your time to growing your business, as the revenue and profit increase.
Better work-life balance.
The excitement you had opening your business, should carry through each year. As you’re able to focus on those tasks and areas that give you the most fulfillment, you’ll naturally be able to get your work done, without having to work 100 hours per week. The happier you are with your work, the better balance you will have in other parts of your life too.
Outsourcing – How Do I Do That?
Outsourcing has evolved immensely over the past decade and now covers almost any business area you can think of. From website management, to content writing, to customer service, even to accounting services. You can easily get a highly skilled professional to do the work for you, often for cheaper than you may think. At GPG, we specialize in building a custom outsourcing team so you can focus on what you love doing, while your team of experts handles the rest. We work with a host of small businesses every year to show them exactly how they can work smarter, not harder by leveraging the best in automation and outsourcing.