Blog
by GPG
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Aug 16,2022
Your brand’s online reputation may speak for itself, but that doesn’t mean the narrative is out of your control.
With the right data, you can continuously refine your company’s public perception.
Those big and small actions make up your brand reputation management...
by GPG
|
Aug 15,2022
With the massive influx of user-generated content (UGC) in the digital space, businesses are pushed to strict adherence in producing and moderating online content.
This is to ensure that all information made, submitted, and posted by the users of your brand and platf...
by GPG
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Aug 05,2022
Tourism industry – Important tips to avoid embarrassing yourself with an incorrect translation!
Travelling and tourism have become easier with the spread of English as a universal language and the advancement of the internet.
Travel agencies are becoming less freque...
by GPG
|
Aug 05,2022
B2B marketing is complicated — to win, you've got to focus on generating demand, finding the right buyers, and tracking those buyers through the funnel so you can connect at the perfect moment.
But, before we dive into generating demand, qualifying leads, and all tha...
by GPG
|
Aug 04,2022
Design thinking is a non-linear way of developing original products and services through an iterative process of understanding users, challenging assumptions, and redefining problems.
It involves continuous prototyping and testing, and in its best application, even h...