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We’ve all heard the term content is king; the more information you can have out there about your products or services and their features and benefits the better. While many understand the importance of written word and video in their content strategy, only a few underst...

Fifty years have passed since the publication of The Peter Principle, but its rule still applies today. “In time, every post tends to be occupied by an employee who is incompetent to carry out its duties,” noted Laurence J. Peter, the educator behind this famous work. H...

Independence Day is a public holiday in Moldova. Independence Day, which can also be referred to as the birthday of a nation, is an annual celebration on which, a nation celebrates its anniversary of independence from a foreign rule and assumption of sovereign statehoo...

Companies hire us to fight with each other. If you’re like me, you bring a skeptical eye to industry predictions, ones that insist that by 2020 experience will overtake both price and product as a key brand differentiator. But with one year to go, this one seems to ...

Sales and marketing teams have always been known to have a frayed relationship at best! But there are ample benefits to be found when the two departments put their heads together and work in sync. Here are just 4 of the many reasons why sales and marketing teams work b...

Advertisements are constantly adapting; marketers are always looking for new ways and means to get messages out to consumers. As people become used to a form of advertising the CTR tends to decline and marketers need to embrace new ways of reaching customers. What Is N...