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The adage that generals are always fighting the last war is a lesson marketers should heed. Marketing’s inherently dynamic nature requires that marketers in every industry stay on top of the continuously evolving trends, tools, and topics. Timing is of the essence...

While we have now touched upon the main hurdles to creating great customer relationships, as the world becomes increasingly digitalized, there are three more key areas that we must consider. 1. Data From one organization to another, there will be a great spectrum in ...

We uncover what is holding you back from creating great customer relationships and suggest how you can address these barriers.  These barriers are split into four categories in this article, which considers: Do customers want a relationship with you? Is your...

Knowing how your visitors ended up on your website is core to understanding which marketing activities are actually working. While some traffic sources are strategy forward, one in particular, confuses many. Direct traffic is the traffic source I get asked questions abo...

How can CEOs both lead in the more recognizable world of the next two years and position their organizations to thrive past the next ten? The 2020s will be a transformative decade for the business enterprise. The forces reshaping our world will challenge many busine...

How to Become a Digital Nomad So, if you’re not worried about the challenges, but you are excited about the opportunities that a nomad’s digital life can offer – how do you get started? Learning how to be a digital nomad isn’t a one-size-fits-all experience. A lot...