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Every spending decision we make as consumers is based on trust. We form opinions on brands based on the product or service they are providing, and on what we know of the brand itself. As such, every single interaction with a brand counts towards gaining or maintai...

As businesses expand and reach new people in new markets, the need for various translation services becomes inevitable. Even if your business doesn’t cross international borders, today’s world is so multi-lingual that at one point or another it’ll be next to impossib...

Success in business is hard won and easily lost, only a series of the right decisions will lead to success. Any false turn and that degree of success wanes until it turns into outright failure. As most insight experts know, the right decisions are made only by taking ...

Call centers have been around since the 1960s, and the butt of many jokes ever since. The customer service industry has launched tons of alternative contact options to customer support call centers in recent years. Yet, 74% of people still contact customer service...

Great dialogue is one of the great pleasures of the movies, and it’s often one of the most memorable elements of a film. While film dialogue carries less story weight than theatre dialogue, it’s still a major part of scene construction. Some writers are known for ...

The success of a small business is largely dependent on the number of sales the business brings in. In order to reach out to a broader market and compete with larger businesses, small businesses must consider outsourcing sales to BPO companies. Below are a few way...