Blog

If you’re a business owner or digital marketer, the key to your marketing success depends on finding your target audience. ? If you’re marketing to just anyone — or everyone — you’re wasting your time. When you reach the right customers, you can fine-tune your bus...

Technical communication is critically important in all areas. While industries drive development, it is up to intermediaries to keep pace to make products and results understandable and accessible to users in different languages. The challenges for technical writing and...

Do you need to translate your website? It’s a great big world out there, and the internet makes it easier than ever before to do business with it. There’s no one universal language in use out there, though, which inevitably means that there are some markets you’re not r...

Being a business to business (B2B) company, having a lead generation strategy should be a part of your marketing plan. Especially if your company’s industry is technology, having a multi-channel approach to it is a must nowadays. You want to leverage multiple channel...

In business, globalization is the process by which information, products, and services are distributed across borders. Localization, which also reaches across borders, is a concept developed solely for a specific target audience. Both globalization and localization r...

Content continues to dominate the realm of marketing today. Yet, even if your content is brilliant, it may not bring the results you want. Content quantity needs to be balanced with content performance, or you’re just spinning your wheels and wasting resources. To...