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by | Jul 27,2020
Content marketing, particularly around products, is now key to creating personalised customer experiences, and marketers need to invest in the right technology to manage it. For many marketers, content is at the core of the brand experience they help shape for the o...
by | Jul 24,2020
For most, LinkedIn Ads works best if you focus on getting people into your funnel -- not on getting them to buy today. When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where ...
by | Jul 22,2020
Many inbound marketers are abandoning the marketing funnel proclaiming “the funnel is dead.” But is this true? Is the marketing funnel dead? Should we now focus solely on “The Flywheel?” In this video, I’ll walk through you through the Inbound Marketing Funnel and the F...
by | Jul 21,2020
The economic effect of the COVID-19 virus pandemic will be world-wide. The situation is unprecedented in every country where the economy has been locked down, so that commercial and cultural activity has ceased by order of their respective governments. Economic life ...
by | Jul 17,2020
Understanding how to respond to online reviews is essential for businesses across all industries. Indeed, 89% of consumers read business responses to online reviews. How should manager responses differ for positive and negative reviews? How does manager response time im...
by | Jul 15,2020
In 1983, Harley-Davidson faced extinction. Twenty-five years later, the company boasted a top-50 global brand valued at $7.8 billion. Central to the company’s turnaround, and to its subsequent success, was Harley’s commitment to building a brand community: a group of ar...
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