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by | Jan 14,2020
Scott Budding of Business Systems gazes into a crystal ball to predict how the contact centre industry will continue to develop in 2020. Focused Digital Transformation Blending of front- and back-office customer-facing processes was a topic of discussion for 2019, an...
by | Jan 10,2020
Content marketing is more than just a buzz word. Companies are now realising its potential and discovering its power as a marketing strategy. But what makes a successful content strategy? Clearly Defined Targets Knowing who you are targeting is the first and most imp...
by | Jan 10,2020
The right content can help you engage your target market and improve conversions. It’s important to have a clearly defined content marketing strategy to ensure you reach the right people in the right way. Here are the top 5 types of content you should include for a succ...
by | Jan 09,2020
Data analytics used to belong to big business with deep pockets. Today, even the smallest companies can glean invaluable insight from the data they already own. There’s a myth that robust data analytics programs are something that only large enterprise corporations c...
by | Nov 21,2019
We have crowd-sourced 20 fascinating predictions for what the contact centre could look like in ten years’ time. First, we asked two experts in the field for their predictions. 1.    Easy is the new loyalty In the last three years, we have witnessed a decline in c...
by | Nov 18,2019
Successful companies’ marketing strategies are a carefully crafted blend of effective online and offline marketing approaches. All too often, businesses make the mistake of giving online marketing great focus and completely ignoring offline marketing, losing the opportu...
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