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by | Aug 23,2019
Companies hire us to fight with each other. If you’re like me, you bring a skeptical eye to industry predictions, ones that insist that by 2020 experience will overtake both price and product as a key brand differentiator. But with one year to go, this one seems to ...
by | Aug 22,2019
Sales and marketing teams have always been known to have a frayed relationship at best! But there are ample benefits to be found when the two departments put their heads together and work in sync. Here are just 4 of the many reasons why sales and marketing teams work b...
by | Aug 21,2019
Advertisements are constantly adapting; marketers are always looking for new ways and means to get messages out to consumers. As people become used to a form of advertising the CTR tends to decline and marketers need to embrace new ways of reaching customers. What Is N...
by | Jul 16,2019
The importance of planning The preparation of marketing plans can be viewed as a welcome distraction from the everyday running of a business, providing the opportunity to put in some solid thinking about where the business needs to be going. Alternatively it may be see...
by | Jul 11,2019
Is it all about the money? – Paul Weald talks us through what he thinks works when it comes to contact centre incentives. Many years ago, a former boss of mine, who was a commercial manager, told me that you condition people by how you pay them. He had a simple phil...
by | Jul 02,2019
Henry Caplan explains what you should and shouldn’t do during your next presentation. 1. Do – Manage your nerves Often our nerves are internalised. There is always a difference between our perception of ourselves and how others see us. Sometimes this perspective ...
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