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by | Sep 27,2019
Most companies acknowledge the importance of innovation, but few actually know how to be innovative. They don’t realize that innovation must be a cultural imperative to truly succeed. According to an Accenture study, 95% of business leaders say innovation is crucial...
by | Sep 26,2019
Studies show that as companies become more prominent, leaders become more distant from customers. They spend more time managing the organization and investors, less time with customers. They believe their role ends with training employees. A 2017 HBR survey of 1,000 CEO...
by | Sep 23,2019
As both an influencer for brands and a marketer who develops and manages influencer campaigns for clients, I am well aware of the value of influencer marketing. Add to the equation the fact that I’m also a consumer, and I see in real time the value of influencer marketi...
by | Sep 17,2019
Customer journey mapping is becoming more prolific in B2C, as companies realize that to understand how customers interact with their websites, products, and utilize customer support, they need to conduct deeper research into all of their brand’s touch points. But intere...
by | Sep 12,2019
Today, the term “marketing” encompasses a slew of interconnected tasks. Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on campaigns. Marketers are ever-present thro...
How to Design a Contact Centre for Impatient Customers
by | Sep 11,2019
Here are our suggestions for making sure that the contact centre is better equipped to deal with impatient customers.  1. Ensure That Service Levels Are Being Met… Across all Channels Just because the customer isn’t using the phone doesn’t mean that they are not in a...
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