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by | Sep 10,2019
The rise of experiential marketing — and its proven efficacy — has given birth to a new era of experiential stunts. Take Amazon’s “Jack Ryan” exhibit, which took San Diego Comic-Con by storm in 2018. The stunt was huge and gave people the chance to live the life of a CI...
by | Sep 06,2019
Any person who has worked in the digital company is aware of the difference between B2B and B2C business structure, but many of them might not be familiar with the sales strategy followed by these business models. There is a stark difference between the sales strategies...
by | Sep 05,2019
Audio content—everything from traditional podcasts to Facebook’s newly introduced Live Audio feature—is a niche medium growing rapidly as technology becomes more ingrained in our lives. It’s clear I value audio content, so I can see why brands are eager to jump into thi...
by | Sep 04,2019
We’ve all heard the term content is king; the more information you can have out there about your products or services and their features and benefits the better. While many understand the importance of written word and video in their content strategy, only a few underst...
by | Sep 03,2019
Fifty years have passed since the publication of The Peter Principle, but its rule still applies today. “In time, every post tends to be occupied by an employee who is incompetent to carry out its duties,” noted Laurence J. Peter, the educator behind this famous work. H...
by | Aug 27,2019
Independence Day is a public holiday in Moldova. Independence Day, which can also be referred to as the birthday of a nation, is an annual celebration on which, a nation celebrates its anniversary of independence from a foreign rule and assumption of sovereign statehoo...
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